PressReader strikes deal with Qantas to offer passengers access to digital library

The PressReader library can be accessed by passengers within 24 hours of their flight’s departure time via Qantas’ smartphone app, and allows 12 hours of free downloads. Once downloaded to their device, the content can be accessed at any time.

Igor Smirnoff, chief commercial officer at PressReader said: “We’re experiencing tremendous growth, in recent months, we’ve added over 1,000 publications to our ever-expanding offering. PressReader is fast becoming a must have travel companion, so we hope Qantas customers enjoy using it.”

Qantas group executive, brand, marketing and corporate affairs, Olivia Wirth, said the partnership with PressReader was part of Qantas’ ongoing investment in constantly improving the customer experience: “Many people use flights as a way to catch up with their reading, so this new service opens up a huge library of titles for people to choose from before they take off. We built PressReader into the existing Qantas app to make it easier for customers to manage all parts of the journey through the one application.”

More about PressReader’s deal with Qantas.

PressReader is a FIPP member company.

More like this

When it comes to Smartwatches, it’s all about the wrist, NOT the words

To app, or not to app?

Making dollars and sense of millennials

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x