Print holds steady in latest US 360° brand audience report
By platform, print, which includes digital editions, is holding steady with a slight 1.2 per cent increase in audience. Audience on the web continues to shift from viewing on desktops and laptops to mobile devices. Mobile web contributes the majority of new unique users and is the largest source of monthly magazine media growth (up 28.5 per cent).
MPA reports that while video represents the lowest share platform, every month it continues to log double-digit percentage growth, with a notable jump of 65 per cent in its year-over-year performance.
The report also shows that of the 133 reported magazine brands, two-thirds of them (90 brands) are up versus August 2015.
The MM360 report measures audience across multiple platforms and formats to provide a comprehensive picture of consumer demand for magazine media brands. It uses data from leading third-party providers and currently covers 137 magazine media brands from 34 companies, representing 95 per cent of the reader universe.
Access the full report, as well as Top 10 lists and infographics.
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