Publicitas and Editora Abril expand international partnership

Editora Abril and Publicitas have extended their existing sales partnership into new international markets.

In addition to the existing partnership for Latin America, Publicitas will represent Editora Abril in eight new international markets: Dubai, China, Hong Kong, India, London, Malaysia, Singapore and Thailand.

Publicitas will be the exclusive media sales representative in the above mentioned markets and sell Editora Abril’s media products to advertisers interested to reach Editoria Abril’s premium audience.

Jacques Ricardo, international advertising director, Editora Abril, said: “In order to continue growing in the international market we need to narrow down our relationship with clients wherever they are. Publicitas will help us broaden our advertising reach taking our brands to eight new countries.”

“We are very pleased to extend our partnership with Editoria Abril. Their multi-channel media offering enriches Publicitas’ premium media portfolio and allows our media specialists across the network to offer our international advertising clients to reach a pan-Latin American target group, ” said Johannes Braun, international managing director at Publicitas.

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