Publishers appointing branded content execs

In the latest round of appointments, Time Inc. announced that Mike Beck and Ian Orefice have both been promoted to the positions of senior executive producer for Time Inc. Video, with responsibility for original video programming and branded entertainment across all Time Inc. brands in the US.

Beck — who previously led the expansion of Time Inc.’s branded content video business — has been named senior executive producer for development and production, with responsibility for editorial, native, and branded content productions. Meanwhile, Orefice has been named senior executive producer for original and current programming, with a focus on extending Time Inc. brands with video content across digital, TV, and OTT platforms.

Also this week, content marketing agency Truffle Pig — a joint venture between the Daily Mail, Snapchat, and WPP — announced that Paul Marcum is joining the agency as president. Marcum previously served as head of global digital video at Bloomberg L.P., and also served as director of global digital marketing and programming at G.E., where he led the adoption of content marketing.

Read the full article here

Source: Publishing Executive

More like this

Stop being skeptical about branded content

Condé Nast launches Mini Vogue in the UK, and hints at more branded content

Time Inc. launches branded content shop ‘The Foundry’

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x