Publishers appointing branded content execs
In the latest round of appointments, Time Inc. announced that Mike Beck and Ian Orefice have both been promoted to the positions of senior executive producer for Time Inc. Video, with responsibility for original video programming and branded entertainment across all Time Inc. brands in the US.
Beck — who previously led the expansion of Time Inc.’s branded content video business — has been named senior executive producer for development and production, with responsibility for editorial, native, and branded content productions. Meanwhile, Orefice has been named senior executive producer for original and current programming, with a focus on extending Time Inc. brands with video content across digital, TV, and OTT platforms.
Also this week, content marketing agency Truffle Pig — a joint venture between the Daily Mail, Snapchat, and WPP — announced that Paul Marcum is joining the agency as president. Marcum previously served as head of global digital video at Bloomberg L.P., and also served as director of global digital marketing and programming at G.E., where he led the adoption of content marketing.
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