Digital publishing platform Pugpig has acquired Bondi, a digital magazine archive platform that provides fully searchable historical content for researchers, students, journalists, and magazine lovers in general. The Bondi support team will join Pugpig in its New York office, as the company looks to expand its footprint across the US.
Jonny Kaldor, co-Founder and CEO of Pugpig, said: “We’re so excited to have Bondi become part of Pugpig. Not only does the deal grow our business significantly in the US, it also adds an extremely cool capability to the Pugpig platform. Bondi digital archives look fantastic and offer a truly unique way for readers to browse through highly curated collections of magazines.”
“I can’t wait to share the new platform with our existing customers and see how it can further deepen their relationships with their readers. Many thanks to Murat and the Bondi team for all your help in managing a super smooth transition.”
Murat Aktar, co-Founder of Bondi Digital, added: “It’s been almost seventeen years since our first archive project, The Complete New Yorker box set. During that time we have had a seat at the table with some of the brightest minds in publishing, developing tools and strategies to bring the printed history of these iconic magazines online.”
“Now by integrating Bondi’s platform with Pugpig’s wide reach from apps and websites, the opportunities for engaging readers with archive content are fantastic. Pugpig has great energy and a great culture and I’m beyond thrilled to watch them expand the “state of the art” of what can be done with magazine archives.”
Pugpig currently powers apps and websites for 350+ brands, from Conde Nast, Hearst and The Economist to The Independent, Discovery and Tortoise Media. The acquisition will give Pugpig clients the opportunity to better exploit the wealth of untapped historical content and imagery that they have at their disposal.
Existing Bondi customers will be able to take advantage of the power of Pugpig Bolt mobile apps to further increase engagement and help drive up their subscriber revenue.