Reinventing specialist media – preview of Specialist Media Conference
Specialist consumer and B2B publishers are in a stronger position than general news and lifestyle media to embrace and exploit the opportunities of digital.
Knowing your specialist audience well, providing exactly the content and services they want, and being flexible in using a range of media, is key to making a successful digital transition.
This is the argument Colin Morrison will put forward in his opening keynote at the Specialist Media Conference on 24 April at the British Library in London, a day dedicated to enabling niche publishers to exploit digital opportunities. With experience running specialist media portfolios at Emap, Future, Axel Springer, ACP and now a non-exec at Centaur and Travel Weekly, Colin has a wide variety of examples of innovation to share.
Read a preview of Colin Morrison’s presentation.
There are just a few days left to book your place and join the most innovative minds in specialist publishing – on 24 April at the British Library, London.
Book online now: http://thespecialistmediashow.com/articles/book-now