Report says video ads are soaring — but only 5 per cent are on mobile
Online video ads are growing at a rapid rate, but almost all of them are appearing on the desktop, says PaidContent.
Here are some stats that also include a look at video ads on mobile and connected TV.
New ad industry figures claim the number of online video ads shown in the last quarter of 2012 grew an eye-popping 52 per cent compared to the previous three months. This stat shows that TV dollars may be shifting to the web in force; this could also come as good news for publishers who are counting on high-value video ads to prop up their bottom line.
The figure was supplied by Videology, a provider of ad tools to agencies and marketers, and comes with a nifty graphic (via VideoNuze) that shows a snapshot of the industry. Highlights include a growing range of sectors that are buying video ads and increased use of behavioral data to target ads.