Robb Report launches Brazilian edition
The first edition of Robb Report Brazil welcomed the theme ‘Best of Brazil,’ taking cues from Robb Report’s iconic ‘Best of the Best’ franchise and its unique, illustrative cover strategy.
Grupo Doria executive vice president, Celia Pompeia will be the publisher of the regional edition, while Bia Cruz will serve as general director of advertising, and Gisele Vitoria as editor-in-chief. The first edition brought in advertising from leading luxury brands including global heavyweights Rolex and Lamborghini, with additional partners spanning fine jewellery, private aviation, spirits and automotive.
Robb Report Brazil will see distribution through Grupo de Líderes Empresariais’ mailing list, and will be on showcase at VIP lounges at key regional airports and on luxury newsstands across Brazil’s most dynamic and populous cities. The regional edition will follow Robb Report’s 360-degree brand presence with an upcoming digital launch (robbreport.com.br), in addition to a series of premium events that bring the pages of the magazine to life. Robb Report Brazil will have integration at Robb Report’s east coast edition of its iconic Car of the Year event, taking place this November/December 2018 at The Waldorf Astoria in Boca Raton, Fla., before embarking on a custom Car of the Year experience in Brazil in 2019.
Kevin LaBonge, vice president, global partnerships and licensing, Penske Media Corporation (PMC), says “Robb Report is the leading voice in luxury media, and has held that coveted position in the US, for over four decades. Now with 18 international editions, spanning 31 countries and 12 languages,Robb Report is synonymous around the world with luxury. Both PMC and Robb Report share a commitment to excellence, quality, and best-in-class talent, and Grupo Doria was the ideal organization to bring Robb Report to life in Brazil given their current portfolio of acclaimed brands and products, along with their strength and authority in the regional market. We thank Celia Pompeia, João Doria Neto, Bia Cruz, Gisele Vitoria, and the rest of the Grupo Doria team for their vision and commitment and look forward to embarking on this exciting journey together.”
Robb Report has extended its brand footprint to 18 international editions, RobbReport.com, a series of niche brand extensions, and—for a very select group—the invitation-only membership body of RR1.
Penske Media is a member of FIPP.
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