Men’s Health Portugal was launched in 2001.
“Men’s Health Portugal is committed to innovating new content and exciting brand experiences for our audiences,” said Kevin LaBonge, Rodale’s executive director of Business Development and Global Licensing. “Men’s Health has been a part of Portuguese men’s lives since 2001 and our partnership with Global Media Group will allow us to further expand our reach into the digital space while maintaining the standard of editorial excellence our readers have come to expect from us.”
“We are delighted to partner with Rodale to continue to bring Men’s Health, the leading men’s active healthy living brand, to Portuguese audiences,” said José Carlos Lourenço, COO, Global Media Group. “Our 360-degree approach to media brand development and expertise in the Portuguese marketplace set us up to explore new content, events and platforms that will deepen both partner and consumer relationships with the brand.”
Men’s Health holds a global print and digital readership of 55 million across 40 editions in 64 countries.
Rodale Inc. is a member of FIPP.
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