The promotion sees Sidoli move from his current position as group advertising director of Time Inc. UK’s Specialist brands where he was involved in in the ongoing NME brand transformation. Joining Time Inc. UK (then IPC Media) in 2001 as a classified sales executive, Sidoli progressed to hold several senior positions within advertising, before being appointed group advertising director, Specialist in 2012.
Paul Cheal, group managing director, Time Inc. UK’s Innovation Group says: “Bringing Romano’s expertise in driving large-scale category campaigns into the Innovation Group signals our commitment to producing effective, cutting-edge campaigns that bring our partners closer to the audiences of Look, Now and NME. Romano’s proven excellence in creating such campaigns makes him the ideal person to drive this initiative forward.”
Sidoli adds: “I cannot wait to start collaborating with the talented teams behind these brands to create strategic campaigns that will set us apart in the market. It is a privilege to be given the opportunity to work across these brands during such an exciting time in media, where there are new platforms and opportunities to explore as brands continue to branch out from the print product.”
Sidoli takes up his new role on 1 July and will report into Cheal.
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