Sanoma enters mobile gaming business
After the testing phase, the game is planned for roll-out in additional markets, including Finland, in autumn 2015.
“Our cooperation with Disney provides Sanoma with an international audience and worldwide potential. This innovative strategy adventure game is positioned in a unique market segment with a broad audience”, says Ulla Leppä, president of Sanoma Kids Media.
The business model is based on in-app purchases that speed up the game progression. The game is designed for the iOS platform.
“Our target is to create a strong connection with all Finns, and with this game we have an opportunity to reach brand new target groups in addition to existing Donald Duck fans. The project is based on our strong licensing partnership with Disney and close startup-like cooperation with experienced professionals in the Finnish gaming industry. This is a very beneficial operating model for us, as well as an interesting growth opportunity”, adds Pia Kalsta, CEO of Sanoma Media Finland.
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