Sanoma Media is to launch a new digital television channel, Libelle TV. The channel will broadcast programmes representing an extension of the content of the Libelle magazine brand, and is due to launch in August 2013.
Aimé Van Hecke, CEO, Sanoma Media Belgium, said: “Sanoma Media had previously announced that it wanted to supplement its leading position on the Flemish magazine market with activities on other media platforms. Significant steps had already been taken with the stake in De Vijver Media and the starting up of Story FM. After radio, a fully-fledged digital TV channel fits perfectly with our ambition of expanding our audiovisual activities further.”