Sharethrough now enables publishers to automate sponsored content promotion
Forbes BrandVoice is the first sponsored content platform to adopt the new technology, called Continuous Campaigns.
For publications taking advantage of new revenue streams through native advertising, sponsored content and the in-feed content promotion of the content can be a lucrative opportunity.
“Since 2010, when we launched BrandVoice, nearly 100 partners have published thought leadership content on Forbes.com, “said Ann Marinovich, VP of Advertising Product & Strategy at Forbes. “With the addition of Sharethrough For Publisher’s Continuous Campaigns, we can quickly and efficiently create and traffic native ads to promote that content.”
Brands are creating more content in more places than ever before. BuzzFeed’s Jonah Peretti has gone as far as labeling the movement “distributed publishing.”
Much of that distributed content is coming through publisher programs like Forbes BrandVoice that allow brands to build large sponsored content libraries on a publication.
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