Sports Illustrated launches ‘SI Films’
The move by SI is designed to capitalise on the 61-year-old magazine’s legacy of in-depth storytelling and reporting — and it’s another challenge to ESPN, which has built up its own stable of documentaries with ESPN Films.
“With changing consumption habits, especially among millennials, and the plethora of popular distribution outlets at hand, there are limitless opportunities to offer an independent voice and quality video programming,” said Sports Illustrated group editor Paul Fichtenbaum. “Sports Illustrated Films aims to capitalise on all of that.”
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