The 8th FIPP Research and Awards Forum will take place 16-17 June 2014 in Hamburg, Germany, at the offices of publisher Gruner + Jahr.
The FIPP Research Forum is a two-day event for publishers, researchers and marketing executives in the global magazine business. It has previously attracted some of the world’s leading magazine research professionals, who meet to discuss the latest issues and developments in the industry worldwide, primarily concerning audience measurement and advertising effectiveness in consumer magazine media. The key objectives of the Forum are to discuss a number of topics identified by FIPP’s Research Committee as the most pressing current magazine media research issues; to enable participants to debate, compare notes and learn from each other’s recent experience, to the benefit of everyone’s work; and for FIPP to circulate the key points, to help improve magazine research around the world.
FIPP is inviting synopses for papers that may be presented and discussed in Hamburg. The topic areas on which papers are sought include (but are not confined to) the following:
- Proof of advertising effectiveness, for magazine media on their own
- Proof of advertising effectiveness, for magazine media in combination with other media, particularly television and digital
- Mixed-media modelling: the inputs, and the results
- Developing databases for cross-media planning and evaluation (for example, fusion, hub-based, or single-source approaches)
- Consumers’ use of mobiles, tablets, websites, in-app advertising, action codes/tags
- Social media – what is research telling us about its value for magazine publishers?
- What is the level of engagement with digital media? How can it be quantified? How does it compare with engagement with printed magazines (for whom engagement is still an uncontested strength)?
- New measurement techniques, for print readership research and/or digital media
- How consumers use print magazines
Please submit synopses, or direct queries, to FIPP’s research consultant, Guy Consterdine.
The deadline for synopses is 19 February 2014.
The programme content will embrace many aspects of audience research for magazine brands. Particular emphasis will be placed on measurement across platforms, consumers’ usage of publishers’ digital products as well as printed magazines, and the effectiveness of advertising in magazine media.
The Research Forum is unlike most conferences in that half the session time is devoted to discussion, allowing all the issues arising from the papers to be aired in depth, and wider aspects to be considered. There will be small breakout groups for delegates to debate, in intimate context, the papers given in the previous session. In addition delegates are encouraged to contribute, from the floor, their own experiences in their work. Attendees at the seven previous events have found this extensive discussion to be one of the most valuable aspects of the programme.
Please note that FIPP, a not-for-profit organisation, is unable to assist speakers with travel, accommodation or other expenses, or waive the delegate fee. Accordingly speakers should register as a delegate on the FIPP Research Forum website.
Anyone submitting both a Research Forum synopsis and a Research Awards entry, on the same research study, should make this clear please. Read more about how to submit your entry for the FIPP Research Awards.
Read more about the FIPP Research and Awards Forum, including venue and delegate fees.