The FIPP Research Forum & Awards in Hamburg in June showcases advertising effectiveness worldwide
The programme for FIPP’s Research Forum includes speakers from G+J, Hubert Burda, IPC, GfK MRI, PricewaterhouseCoopers, Magazines Canada, Meredith, Pacific Magazines, PPA, ARI and The Nielsen Company.
Taking place 16-17 June 2014 in Hamburg, Germany, the full programme is available to download here. The eighth event in the series, the Research Forum is a two-day working conference for publishers, researchers and marketing executives in the global magazine business. Delegates discuss the latest issues and developments in the industry worldwide, primarily concerning audience measurement and advertising effectiveness in consumer magazine media. The fine conference facilities at host Gruner + Jahr’s modern offices in Hamburg offer plenty of space, including rooms for the breakout groups which are a regular feature of the conference.
Day One is mainly devoted to many aspects of “the multi-platform magazine reader” – how consumers are using the mix of digital platforms and print; how this changes the media research landscape; how to measure the duplication between and reach of these platforms; and findings from studies of the performance of advertisements on magazine websites and on tablets.
Day Two presents studies from around the world proving the effectiveness of magazine advertising, on its own and in combination with television and other media.
As always with the Research Forum, ample time will be given to discussions of the material presented and its implications – both after each paper, and in hour-long breakout groups each day.
The full programme, and details of venue, hotel and how to register, can be found at www.fippresearchforum.com.
FIPP Research Awards
The Research Forum in Hamburg will include the Research Awards Dinner, at which the winners of the 2014 FIPP Research Awards will be announced. The judging is currently taking place, and has reached its final stage of assessing the shortlist.
Last year’s winners included:
– Best research by a national association
Winner: ‘Magonomics’, by Professional Publishers Association, UK
– Best research by a single company
Winner: ‘The Magazine Experience’, by IP Plurimedia, Belgium
– Best research on magazine digital products
Winner: ‘A New Era In Publishing – Embracing The Opportunity Through Apple Newsstand’, by Future Publishing, UK
– Best long-term programme of research
Winner: ‘Magazines Drive Efficient Sales – Guaranteed’, by Meredith Corporation, USA
– Overall Winner: Best research for promoting the use of magazine media as an advertising medium
‘Magonomics’, by Professional Publishers Association, UK
Further information and registration for the FIPP Research Forum & Awards.
