The global rise of ad blocking in four charts
Interest in ad blocking is on the rise
One clear sign that there’s more interest in ad blocking is just how many people are searching for them. Consider, for example, the increase in the number of Google searches for “ad block,” “adblock plus” and “ad blocker.” Searches for all three have climbed steadily over the last few years, particularly between 2013 and 2014.
Interest in ad blocking correlates with an increase in usage numbers. The global number of monthly ad blocker-tool users has climbed to 144 million in 2014 from 21 million in 2010 as more people start using tools like Adblock Plus and Adblock Edge, according to data from PageFair, a company that measures publishers’ ad blocking rates. AdBlock Plus, the most popular of the tools, says it has averaged 2.3 million downloads a week since 2013.
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