Sharethrough research reveals the science of native ads

Over the last 12 months, Sharethrough, in partnership with Nielsen Neuro, have been running a research project looking at how native ads perform using neuroscience techniques – to see how exactly a user reacts to a native format at a “brain level”.

The top line findings that were revealed from this research include:

  • Native ads receive more attention than banner ads (roughly double)
  • Banner ads don’t capture attention, even when placed in the feed
  • In-feed native ads are read, not just seen
  • Longer headlines allow for more storytelling and drive higher engagement

See the full detail of the neuroscience study on Sharethrough’s website.

Download Sharethrough’s infographic: The Science Behind Native Advertising

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