The value of Snapchat Discover
The Washington Post has been Snapping from SXSW over the last couple of days, from the main Washington Post account (on Snapchat as: ‘washingtonpost’).
Reporters on the ground are also using Snapchat Stories for more serious journalism. For example, the Post’s Wesley Lowery, who has been covering Ferguson since its unfolding last year, has been Snapping the fallout of the recent news.
One can imagine a live story unfolding and the opportunity for a reporter and a consumer to have such an intimate and visual connection. We are just seeing the beginning of how this platform can be harnessed for journalism. It’s such a big opportunity to reach new audiences directly or as an adjacency. Either way it’s a great time to be in news, and it’s a great time to be a consumer.
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