The name concept dates back to 1851, when Thomas Cook himself published the first issue 10 years after organising his first excursion. Back then, it was the Cook’s Exhibition Herald and Excursion Advertiser.
The magazine states that “over the next 88 years, the named was streamlined and the magazine grew, selling over 100,000 copies a month in the UK and with different editions produced in Europe, the US, Asia and Australia.”
Now, The Excursionist invites its readers to keep in a holiday mood all year round. The magazine features ideas from winter sun holidays and weekend city breaks to “trips of a lifetime”.
Thomas Cook were unavailable for further comment at the time of writing but are expected to release more details about the publication following publication of the second issue.