Time and Cricket Media launch Time for Kids in China

Time for Kids announced a new partnership with Cricket Media, award-winning publisher and eLearning provider for children in the United States and China. 

Cricket’s NeuPals business in Dalian, China, will publish Time for Kids in English and Chinese for the home and school markets providing insight into current events, nature, technology, and global culture. Time for Kids will also provide English language resources for an estimated 400m children learning to speak and read English in China.

The first Time for Kids magazines in China are expected in early 2022 under a multi-year license. Time for Kids magazines, serving children ages five and up, will be offered in print and digital formats to meet the growing needs of families, teachers, and students throughout China. The magazine and related products will be complemented by a website; WeChat, Weibo, and Zhihu channels; and associated learning resources for parents and teachers. Time for Kids content will also be licensed to developers of educational products in China.

“Time for Kids is proud to partner with Cricket to bring our age-appropriate content to educators, families and young readers in China,” said Maya Draisin, SVP of Progress Marketing at Time. “With a reach of over 4 million readers, we are excited by this opportunity to expand Time for Kids’ growing global presence and accomplish our goal to inspire children to become curious scholars around the world.” 

“The Cricket teams in the U.S. and China with the support of Time are honoured to represent and publish Time for Kids in China,” said Alex Wang, CEO of Cricket Media. “Children and families in China are eager to experience the authentic content and learning provided by Time for Kids.”


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