Time Inc. and Google launch global ad exchange
Time Inc. and Google have announced the launch of the Time Inc. Global Exchange, an ad exchange that will give marketers programmatic access to the media owner’s global digital footprint.
With the inclusion of IPC Media, Time Inc. will merge its vcdigital properties into a single global exchange that will launch on Google’s programmatic platform, powered by the DoubleClick Ad Exchange.
The exchange will include the desktop and mobile properties of brands including Time, People, Sports Illustrated and InStyle, as well as those of IPC, including Wallpaper*, www.marieclaire.co.uk and NME.
