Time Inc. launches new video series for Facebook’s Watch platform
“Homemade vs. The Internet” is produced by Time Inc. Productions and highlights the media company’s commitment to providing premium and engaging video content to consumers on all platforms. The new series is a cooking reality show that challenges an award-winning chef to compete against a millennial food writer to create the better-tasting (and better-looking) dish after watching a brief viral food video. It follows Time Inc.’s debut of “Celeb Moms Get Real,” a show where People interviews celebrities, including Julianne Moore and Carrie Underwood, who share personal stories about their experience being mothers.
“This new programming underscores Time Inc.’s continued success in creating engaging content for consumers and ability to adapt to emerging platforms,” said Regina Buckley, senior vice president, digital business development and business operations at Time Inc. “Through Facebook’s Watch, we have the chance to deliver to our audiences a wide array of shows on a platform they love with the full power of all our brands. These series are also a great opportunity for our advertising partners to leverage our expertise in immersive storytelling and connect with our consumers.”
“We are excited to work with Facebook as we continue to expand our premium video offerings to our viewers across all platforms,” commented Ian Orefice, vice president, head of programming. “Through these series, we can build on our brands’ engaging content and deepen their connection with their audiences.”
In the first half of 2017, Time Inc. more than tripled its total video views over the same period last year.
Time Inc. is a member of FIPP.
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