Time Inc. UK brands continue to expand reach
Marcus Rich, CEO Time Inc. UK, says: “Time Inc. UK brands are some of the most-loved and best-selling magazine brands on the UK newsstand and we continue to develop and evolve our print products to fuel our consumers’ passions.
“In 2016 our brands ran over 150 events, directly engaging with more than 300,000 consumers. Digitally we reached more consumers than ever before and last year saw traffic to our sites grow by 8 per cent. Correspondingly, we saw double digit growth in our digital advertising revenue. Our content is available on 14 different platforms and we produced over 2,000 pieces of video content across our websites. All this demonstrates the growing and varied reach of Time Inc. UK’s brands.
“We continue to deliver new and exciting opportunities for our commercial partners to engage with our audiences and 2016 saw us deliver innovative campaigns for advertisers including Apple, Google, eBay and VO5. This year we expect our new TV production arm to come to fruition, as well as further expanding our already highly successful retail activity and our portfolio of events.”
Entertainment and TV
The ongoing transformation of iconic global media brand NME continues to propel the title’s success as it posts a free-distribution ABC of 308, 938 – an uplift of 0.1 per cent on the period and 0.6 per cent on the year. The hand-to-hand distribution drove this growth, with this activity increasing by 0.7 percentage points to 38.8 per cent.
In the TV market TVTimes saw its newsstand circulation rise by 2 per cent this period and also saw its retail sales value increase by 3.4 per cent year-on-year. What’s on TV continues to deliver a solid performance and saw a 0.1 per cent period-on-period print sales increase.
Pick Me Up recorded total print sales growth of 1.9 per cent. Woman and Woman’s Own retained their 56 per cent volume share of the sub-sector, demonstrating that the brands continue to drive revenue for retailers in this market. Once again Woman’s Weekly increased its share of market and its sales represent over half of all sales in the traditional women’s weeklies sub-sector.
Women’s lifestyle & fashion
Woman&home reports a newsstand period-on-period ABC increase of 4 per cent. Woman&home now publishes on 12 platforms reaching over three million UK women each and every month.
Marie Claire unveiled a new-look magazine and revamped website in the period as part of plans to significantly increase its scale and re-affirm its appeal with millennially-minded women. The brand is also harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017. Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience.
Time Inc. UK’s homes portfolio has maintained its 50 per cent share of the UK newsstand. This period saw investment in Ideal Home, which maintains its number one position on the UK newsstand. With a fresh new look and feel introduced in September, the magazine launched idealhome.co.uk in December. Meanwhile, the portfolio continues to come alive through events, with Livingetc holding its popular House Tours in September and Country Homes & Interiors launching its first consumer event, Country Homes & Interiors Christmas, in December. The portfolio is set to expand into further consumer events in 2017.
Cycling Weekly reported 0.7 per cent combined print and digital year-on-year ABC rise to 24,631. Cycling Weekly is now a 360-degree brand, comprising sportive events and fast growing video and digital content. In 2016 the brand produced engaging video content – including 360-degree videos and Facebook Live – and saw double digit growth for online traffic and on-site video views.
Country Life has reported a combined ABC of 40,047, delivering a 2 per cent increase on the year. Country Life hit TV screens last year in a three-part BBC documentary series which gave a behind-the-scenes look at the title and the widely varied world it covers. The brand also produced a number of particularly strong-selling issues including The Queen’s 90th Birthday issue, which was up 23 per cent year-on-year, and the Christmas special, which generated the highest revenue of any issue in the brand’s history according to Time Inc.
Source: Time Inc. UK
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