The programme, “Mastering 21st Century Business Strategy,” opened on 22 September for enrolment. Students who successfully complete the programme will earn a Business Strategy certificate from Cornell University.
The programme consists of six courses, each of which takes five to seven hours to complete, and is authored by Professor Justin Johnson of Cornell University’s Johnson Graduate School of Management. The courses cover such topics as competitive advantage and profitability, strategic positioning in markets, mergers and acquisitions strategy, supply chain threats and opportunities, the application of game theory to business strategy and much more.
The programme draws on Fortune’s deep editorial resources, access to business leaders and rich journalistic legacy to deliver unique and enriching course curricula to students. Fortune will provide students breaking business news and in-depth analysis, interactive digital and video content and access to targeted content featuring Fortune 500 C-suite executives.
Videos featuring prominent Fortune journalists – including senior editor at large Geoff Colvin, editor at large Shawn Tully and writer Erin Griffith – will also be a part of each course, and these journalists will also participate in online group discussions with students.
“Fortune has always been a critical resource for business leaders and will now extend its mission to support the next generation of talent,” said Alan Murray, editor of Fortune. “Technology is driving business change faster than ever before. Our program with Cornell will help students keep up with the broad implications of those changes by drawing on Fortune’s deep reporting and its access to top business leaders.”
“eCornell has always offered online programs that enable students to learn skills that they can apply,” said Paul Krause, CEO of eCornell. “In this new program, we take it a step further with current events and Fortune’s in-depth analysis.”
“This partnership illustrates the power of Time Inc.’s brands, as well as the potential to extend them across platforms and into new revenue streams. This is the first time Time Inc. has developed a branded university certification for one of its properties,” said Jacovides.
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