Top of mind for publishers in 2014: mobile, video, diversified revenues and social media
2013 was another fast-moving year full of exciting changes and innovations for digital content producers and consumers, writes Pam Horan, president of the Online Publishers Association. Creating compelling and engaging content has become a top priority for brands and agencies as storytelling took centre stage.
As the president of the Online Publishers Association, I spend a lot of time talking to our members and those in leadership roles across the industry— a unique vantage point to witness the evolution of digital content and to see what’s driving the industry forward. As we launch into 2014, now is the perfect time to look back at some big game changers and look ahead to think about what’s in store.
The list of hot topics for publishers in 2014 includes:
- Mobile is a behaviour, not a platform
- Video, video and more video!
- Revenue diversification
- Publishers put the ‘media’ into social media
- Content-first means consumer first