Richard Marks, director of Researching the Media has 12 considerations that all senior media executives should think about when planning for the future.
1. What is your competitive set?
2. What are the strengths of your magazines to readers?
3. What are the strengths of magazines to advertisers?
4. To print or not to print?
5. What is the optimum approach to Internet distribution of content?
6. To paywall or not to paywall?
7. Is the tablet the saviour for your magazines
8. How to price digital content
9. Magazines as curators – is social media a ‘frenemy’?
10. Video content, how to integrate it into your offering
11. What is the role of ‘Big Data’?
12. How to recruit and train talent?
If you’re looking for answers to these questions and more, why not ask Richard himself, by attending the Executive Programme for Innovation and Change (EPIC). He is a faculty member on this programme. His consultancy experience includes working closely on strategic research projects for many companies including Condé Nast, IPC, Guardian Media Group and EMAP.
Unlike other executive management courses, FIPP’s Executive Programme for Innovation and Change has been designed with magazine media leaders in mind and the dilemmas they face today.
EPIC will generate intense debate; provide useful concepts; actionable insights and helpful tools for strategic leadership and innovation, and to progressively elaborate on the individual leadership and development implications.
The week-long course covers:
- Learning how to adapt for tomorrow’s changing demands
- Finding ways in which to nurture innovation within your company
- Discovering new solutions to those problems that are difficult to pin down
- Enhancing your leadership skills
- Engaging with your peers from around the world
Click through to see the EPIC timetable for course taking place 6-10 July in Oxford. UK.
EPIC is open only to a selected number of high-level participants. . If you are a CEO or a Board member of a small or medium sized enterprise, or a divisional-level executive at larger company, you should attend.
For more information contact Christine Huntingford at FIPP.