The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage of data on Twitter’s network in order to highlight the best content for their own readers and viewers.
The company had unveiled Curator during the News:Rewired Conference in London earlier this year, but, until now, it had not been broadly available. The product was still in beta and was being tested by a dozen or so organisations, including the NYC Mayor’s office and Italy’s major network, Mediaset.
But starting today, any media organization will now be able to get its hands on the new service, which will make integrating tweets and other content into their TV newscasts, programs, websites or mobile apps quicker and easier.
With Curator, Twitter offers a variety of filtering tools that let publishers and broadcasters create either simple or highly complex queries that can help them drill down on specific content or current trends. For example, a news organisation might choose to use the product to show viewer reactions in real-time during their telecast, or a government agency might display a Twitter feed alongside a live-streamed speech.