UK’s PPA wins overall FIPP Research Award
The UK’s Professional Publishers Association, PPA, has won the overall prize at FIPP’s Research Awards. In a ceremony that took place in Barcelona, Spain, this evening (23 May), the entry, ‘Magonomics’, won the award for Best Research by a National Association, and the judges felt that the study should also be the Overall Winner.
The FIPP Research Awards were presented by FIPP’s president and CEO, Chris Llewellyn at a ceremony in the Barceló Atenea Mar Hotel this evening.
Commenting on the winning entry, the panel of judges said: “It is a complex project with many moving parts, which is at the heart of the case for print magazines within a media mix. It makes excellent use of impeccable independent banks of data. It convincingly demonstrates not only the high ROI of magazines but also the under-investment in the medium. It superbly brings out the implications of the diminishing marginal returns which apply to advertisers’ investments in all media – an analysis which shows it is magazines which deserve increased investment. Magonomics is thus a very powerful tool for publishers.”
The full list of FIPP Research Award winners is:
Best research by a national association
Winner: ‘Magonomics’, by Professional Publishers Association, UK
Best research by a single company
Winner: ‘The Magazine Experience’, by IP Plurimedia, Belgium
Highly Commended: ‘They Love Our Title, But Do They Love Your Ad?’, by Sanoma Belgium
Highly Commended: ‘Antenna-Telesem Audience Research Using RFID Technology’, by Hearst Shkulev Media, Russia
Best research on magazine digital products
Winner: ‘A New Era In Publishing – Embracing The Opportunity Through Apple Newsstand’, by Future Publishing, UK
Best long-term programme of research
Winner: ‘Magazines Drive Efficient Sales – Guaranteed’, by Meredith Corporation, USA
[In last year’s Awards this project won Best Research By A Single Company]
Overall Winner: Best research for promoting the use of magazine media as an advertising medium
‘Magonomics’, by Professional Publishers Association, UK
Chris Llewellyn said: “In an ever more complex media landscape, the importance of well analysed research to provide insight and understanding on the relationship between consumer, advertiser, and media brand owner has never been more necessary. Entries to the FIPP Research Awards this year have probably been the best ever, and are extremely consistent in how they demonstrate for advertisers the effectiveness of magazine media, in whatever format. The winners deserve our congratulations.”
Guy Consterdine, FIPP’s research consultant said: “The Research Awards, now in their fourth year, have proved an excellent showcase for the best research on magazine media worldwide. In addition to the winning studies, we are publishing other first class entries dealing with key aspects of magazines, how consumers use them, and how effective the advertising is. We are also seeing evidence that studies published in previous Research Awards have inspired and influenced new projects conducted in other countries.”
Summaries of the Research Award entries willl be available soon at www.fipp.com/research.
The FIPP Research Awards followed the first day of the FIPP Research Forum – a two-day event for publishers, researchers and marketing executives in the magazine business. Visit www.fippresearchforum.com for more information.
