Video insight: Award winning Media Connections Study from Magazines Canada

Magazines Canada’s Media Connections Study picked up Gold at the recent FIPP Research Awards in Hamburg. 
Two videos were presented by Mark Baltazar, vice president of marketing effectiveness at BrandSpark International demonstrating that magazine media have a role to play through all stages of consumers’ path to purchase, and the other showing that magazine advertising generates the strongest impact on purchase per media dollar spent:

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