Virtual Reality: The next big advertising medium is almost here

That also sounds like an excellent way for a brand to annoy potential customers. Then again, that possibility has never scared them off before. So it’s no surprise that marketers are already plotting ways to insert themselves into what Oculus owner and Facebook CEO Mark Zuckerberg has called the next great communications medium.

During a panel at the industry conference ad:tech in San Francisco Tuesday, several marketers, agencies, and publishers suggested that virtual reality–along with its cousin augmented reality, in which information and images are overlaid on the real world through smartphones or Google Glass-style devices–may be closer than we realise to be the next great advertising medium as well.

“We’ve identified virtual reality, augmented reality and mixed reality as a new frontier for our clients,” said panel moderator Marc Simons, cofounder of marketing strategy agency Giant Spoon. “This is the reality. When these devices start reaching a massive audience, we need to start preparing for it.”


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