The content the new site will be provided from the parent website Alphr.com in the UK and translated into Spanish, with 30 per cent of the content being locally sourced by Wannacom.
Paul Hood, head of digital, Dennis Technology Division, said: “Alphr.com has grown significantly in the last year in the UK market, establishing itself as a distinct, interesting and authoritative voice in technology. The launch in Spain is part of our strategy to expand the organic reach of the brand to new markets. We’re delighted to be working with Wannacom Comunicacion on Alphr.es and will be looking to launch in other territories in coming months.”
Pablo Bueno Borja, director of Wannacom said: “We’re very excited about launching Alphr.es. Alphr is a beautifully designed site with excellent content, and we’re confident it will be very well received in Spain. Our aim is to become the go to brand for all Spanish tech enthusiasts: useful for the users, the place where brands want to have their products showcased, and the guide for decision makers.”
Carlotta Serantoni, senior licensing manager at Dennis Publishing said: “Everything in life now depends on technology, whether it’s work, health or everyday life. Before Alphr.es, there were no technology websites in Spain or LATAM countries dedicated to helping consumers pick the right devices for them. We are delighted to have reached an agreement with Pablo and his team and we consider Alphr.es to be the perfect site to help the Spanish market make sure they are well informed on everything in the world of tech.”
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