FIPP Insight will shed light on new research, new resources and new marketing initiatives from around the world. The monthly email newsletter – free – will provide the tools to inform and develop magazine media knowledge for media owners, brand managers, agencies and advertisers.
FIPP members indicated in our 2013 membership survey that they put tremendous value on the research our members or we conduct and share, to develop insight into the challenges and opportunities existing in the marketplace. The survey found that the key issues of interest for members were innovation, media trends and online publishing, all of which are covered in our research publications – click here for more – and will be covered in FIPP Insight.
The FIPP Insight newsletter will collate the latest and most relevant information into the easy-to-use, monthly newsletter.
It will cover international research news, Innovations in Magazine Media and advertising case studies, data from World Magazine Trends and news on FIPP Insight events – the new Innovation Forum and Digital Newsstand Forum, not to mention the annual FIPP Research Forum and Awards. It will be distributed to more than 10,000 global media contacts.
In addition, the Insight monthly will herald the development of an information hub on the FIPP website to be launched in late 2014. This will include all FIPP information: publications, research, newsletters, White Papers as well as third party reports. It will bring together the valuable FIPP information assets in one place, creative advertising highlights and FIPP book “toolkits” including infographics, webinars, videos, PowerPoint presentations, to – most importantly – help-yourself charts, tables and graphics.
Research archives and a database of Innovations case studies will provide creative ideas and successful initiatives for publishers to use and develop for their own brands.
Replacing the quarterly Global Research Update, all current subscribers will receive Insight and a taster will also be sent to all FIPP contacts allowing them to opt out in future.
To submit your news and research or for further information, contact Helen Bland, FIPP’s information services director
FIPP MEMBERSHIP: In addition to the Insight newsletter, from this year, FIPP members receive access to all the digital editions of our research publications for free.
Contact Cobus Heyl, FIPP’s marketing and membership services manager for more information about membership and how to best take advantage of membership benefits.