Chart of the week: What audiences think about native ads
In a time and age when sound business models for financing online publishing are scarce, native ads are a shimmer of hope – and already account for a big chunk of digital ad revenue. US technology company Contently, in conjunction with the Tow-Knight Center for Entrepreneurial Journalism and Radius Global Market Research, asked audiences what they thought could help foster trust and make native advertising acceptable.
Read more about Contently’s study.
![Chart of the week what audiences think about native ()](https://d1ri6y1vinkzt0.cloudfront.net/media/images/Original/81c03685-0037-488d-85e2-8c511e3e0a94.jpg?v=-1440564924)