With that in mind, the Media Insight Project — a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research — conducted some research exploring the online content consumption habits of Generation Y.
The project surveyed 1,046 adults nationwide between the ages of 18-34, and asked them how they spend their time online.
The three most popular digital activities among the survey respondents were checking and sending email (72 per cent), keeping up with what friends are doing (71 per cent), and streaming music, TV, or movies (68 per cent).
“Researching hobbies and other topics of interest” and ”keeping up with the world and news” ranked about the same, with 65 per cent of respondents claiming they do both regularly. Fifty-six percent said they shop or research products online, according to the survey, and the same portion said they use the Internet to find information about “events, movies, restaurants, etc.”
Playing games was reported as the least popular online activity, with 45 per cent of respondents saying they do so regularly.
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