What do you really think about native advertising?

Have your say and take our survey here.

The results of the 2017 global research study on native advertising in the magazine media industry showed that in the previous year, native accounted for 21% of overall advertising revenue. By 2020, that’s expected to almost double to 40%. 

Native Advertising Trends - the Magazine Media 2017 (FIPP-NAI)


The new third annual report will build on the past results to provide a valuable update on native advertising and the dynamics and trends within the industry as a whole.

All respondents will:

– Get the report before it is published

– Have the opportunity to win 3 x 2 tickets for the Native Advertising Days 6-7 November 2018 in Berlin (Conference only, worth €695 each)

– Get the chance to win 3 x single print copies of the Innovation in Magazine Media 2018-2019 World Report (worth £69 FIPP members, £129 non-members)

Take the 2018 survey.

Download the 2017 Native Advertising Trends – the Magazine Industry

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