Over Ello? Periscoped-out? Sick of Snapchat? Good news, then: there’s yet another social network on the scene, trying to eat up your life.
Peach is a new, lighthearted app seeking to slide in to the space in our digital lives somewhere between Twitter and Facebook.
Like the latter, it gives you “friends” rather than “followers” (with every connection symmetrical), and leaves profiles and postings generally private, rather than public on the open web. But like the former, activity is limited to simple postings, rather than the full platform for web apps that Facebook has become.
Of course, new social networks are ten-a-penny these days, with everyone wanting to be the next Mark Zuckerberg. But Peach has pedigree: the company was founded by Dom Hofmann, a co-founder of video based-social network Vine, which was acquired by Twitter shortly before its launch in 2013. By one reckoning, Vine was the last social network launched to really take off (some may give that crown to Ello, the arty Twitter competitor launched in 2014). Could Hoffman repeat the magic?
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