Over the course of event, we published stories from speaker sessions in FIPP Asia-Pacific. A summary of each story can be found below.
If you can’t send a story or piece of content via WhatsApp, you should question whether it should run. This came from Kalli Purie, group editorial director broadcast and new media, India Today Group, who added that the ‘WhatsApp test’ should be applied to breaking news in order to create shorter videos, shorter stories and therefore more compelling content.
Media convergence, the popularity of news aggregators, headline-grabbing acquisitions and headline-grabbing failures are all things we’re used to seeing in the media industry. But Shaun Seow, CEO of Mediacorp, says this is just the beginning…
National Geographic has an impressive social media story to tell, not least because it can claim number one media brand on Instagram, but it’s Snapchat is already driving revenue for the business.
Chat apps are eating the world and video on mobile is the future, says Mobile Marketing Association MD
“Mobile is your best friend. An extension of your personality.” Although these statements are enough to make you shudder, they’re probably not far from the truth. Mobile Marketing Association Singapore’s MD, Rohit Dadwal, said that accepting this and understanding the “mobile shift” is the first step to making a success of the platform.
In its first 20 years, football brand FourFourTwo had it all. 20 licensed editions around the world, unrivalled access to players and clubs, and huge respect from readers. But something needed to change.
Search, social and video are driving trends in Vietnam today. If your business isn’t aligned towards these then you’re doing something wrong, says Eric Olander, chief revenue officer and director, Ringier Labs, Vietnam.
The largest publisher in Japan, Shueisha, realised it was time to enhance its offering when it witnessed online sales overtaking print in 2007. But developing its own ecommerce offering would be easier said than done…
Five years ago, Global Views Monthly magazine began to explore methods of content distribution other than print, which led to some surprising results.
When it comes to mobile ad formats, interactive ads win out, according to a new study by Publicitas.
With so many messages being pushed to consumers today, audience targeting has never been more important. And when you want to target, it helps to have strength in numbers.
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