Thankfully those days now feel long gone, and at AppLovin, we’ve watched the mobile advertising industry grow up since we launched in 2012. Ad targeting and delivery has become much more strategic, and the ads themselves become more engaging and creative every day. As ads become more effective, and as consumer attention shifts from TV to mobile apps, the mobile advertising opportunity is primed to explode. Brands that ignore the power of mobile advertising do so at their peril.
But with opportunity comes confusion: What’s the best format? ‘Traditional’ banners? Interstitials? Video? And what is this new ‘native’ category?
Here’s a down-and-dirty guide to some of the current (and legacy) formats that both brands and publishers should consider as they pursue mobile advertising.