New social media and communications apps spring up at alarming rates for publishers who want to experiment with new technologies. So how can media outlets decide which of these emerging platforms to join and build a presence on?
A good way to focus experiments is to look at platforms with a “new type of engagement mechanic,” explained Nick Perrett, an investor and entrepreneur previously digital director of HarperCollins, speaking at FT Digital Media yesterday.
He gave Snapchat as an example, where the way users interact with the temporary messaging app is remarkably different from other chat or photography apps.
“You have to go into it really just trying to learn – test and learn very quickly and not spend a huge amount of money doing it,” he explained on a panel looking at new forms of storytelling.
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