Why Monocle is betting big on digital radio
Founded in 2007 in London as a lifestyle magazine covering global affairs, business and high culture for the affluent, Monocle’s print edition sells over 70,000 copies per issue across English-speaking markets. It has chosen a rather different tack when it comes to digital. Rather than engaging in the high-metabolism web-publishing game or attempting to monetise via display, it locks its magazine content behind a paywall. Instead, its biggest digital investment is in digital radio.
