The company says the PageTiler reading experience emulates that of a physical magazine stand, where consumers can browse through pages of the magazine ahead of making a single issue or subscription purchase. PageTiler can also be used for free magazines or marketing promotions, to gain both new digital and print readers. It added that the main advantage of this format over competing ways of sharing magazines in the browser, is that of strategic control.
Richard Stephenson, CEO, YUDU, said of the launch: “This is the right product at the right time. The passionate magazine fan wants an app but the occasional reader needs instant access with no need to install anything on their device. Today’s rule is for digital magazines to be available everywhere, so Page Tiler is designed to reach the 40 per cent of mobile device users who use the browser in preference to Apps.”