Mulryan will use his wealth of digital experience to transform and grow these markets over the coming years. He will be responsible of integrating digital specialists within market and will work closely with local and regional publishers and technology partners to create innovative solutions for clients.
Mulryan will also work with Felix Cartoux, corporate development director, to build the ZenithOptimedia’s business in Southeast Asia through external growth opportunities on a local market basis.
Mulryan has been part of the ZenithOptimedia family for more than 10 years and has spent the last seven years in Asia. As well as leading ZenithOptimedia’s digital offering, he has been instrumental in the set-up of ZenithOptimedia’s performance arm, Performics across Asia Pacific.
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