Zinio has acquired Audience Media, a developer of mobile app solutions, in a deal that increases the digital newsstand’s global footprint in the digital publishing services arena. The acquisition also makes Zinio the industry’s first magazine content aggregator to make white label branded apps for consumers.
“Mobile is the future of digital publishing, and this acquisition reinforces our ability to work with more magazine publishers to deliver premium content to an expanded audience of users,” said Joan Solà, EVP, chief global markets at Zinio. “Bringing the unique capabilities of Audience Media into our organization gives Zinio the opportunity to deliver the best mobile experiences for consumers seeking individual branded apps or Zinio’s aggregated ‘all in one place’ experience. We are increasing our footprint to become the leading mobile first player for digital magazines. There is a growing consumer appetite for high quality magazine content, and this acquisition will make it possible to develop apps for long tail content in specific niches. We are eager to serve the needs of online magazine readers in creative new ways.”
“We are excited to be part of Zinio and introduce our technology to new audiences,” said Andrew Duck, CTO, Audience Media. “By joining forces with a category leader like Zinio, we are giving millions access to digital magazines across devices and helping publishers make a seamless transition from print to digital with the best tools in the industry.”