Do not read this book unless you commit to changing your culture to embrace innovation. It will be a complete waste of time. So said the Innovation editors at the launch of FIPP's brand new 2015-2016 World Report at the Digital Innovators' Summit in Berlin.
Read more about the new report and how to get your copy below, and visit the FIPP Industry News section for more from other sessions at the DIS.
“Commit to becoming digital-first, to integrating your teams, to encouraging and rewarding innovative thinking”, urged John Wilpers and Juan Señor, editors of the sixth FIPP Innovation in Magazine Media World Report.
“Commit to collecting data and interpreting it and using it to help guide editorial and advertising decisions. Commit to empowering your staff to think innovatively, to take risks without fear of failure or retribution.”
Packed with proven successes, the Innovation in Magazine Media 2015-2016 World Report provides the knowledge and tools to help your business stay ahead of the curve.
Now in its sixth edition, the Innovation Report addresses today’s challenges from advertising to content, mobile, social and video to data and more.
- On mobile: “There are three primary motivations for publishers to adopt a mobile site: Revenue potential, fear of Google’s algorithm, and consumer perception.”
Fiona Salmon, publishing solutions director, Vibrant Media
- You are 475 times more likely to survive a plane crash than you are to click on a banner ad, according to research by advertising consultancy Solve Media
- On native advertising: “Like it or not, native advertising is here to stay – no longer reserved for digital natives and a few traditional outlets with an edgier digital presence.”
Joshua Benton, director, Nieman Journalism Lab
- On digital ad fraud: “These are not college kids moonlighting… or rebel techies… the bad actors are organised criminals.”
Interactive Advertising Bureau’s Online Traffic Fraud Guide
- On social media: “The important nuance is understanding the differences between and among the social media platforms, and then adjusting how you use them.”
Ken Doctor, media analyst
- Atlantic Media now runs 125 events a year, and has doubled revenues over the last four years to the point where events now account for 20 per cent of the company’s revenues.
- Imagination and creativity in print include unique delivery methods from Hearst’s free pop-up magazines, tying print to digital with Nivea’s pull-out radar wristband, many new Kickstarter magazine launches and Contigo magazine’s chip embedded ad for C&A to allow readers to like and outfit and show real-time results in the shopping mall.
- And once again, Innovation showcases some of the more offbeat including pages you could: read on banana skins; use to track the whereabouts of your child; get on restroom paper towels; use to pop-out two coffee cups complete with instant coffee grounds.
- Plus magazine media creating pop-up radio stations and pop-up stores selling goods recommended by their celebrity editors.
- Is the importance of mobile exaggerated?
- Is sharing all it’s cracked up to be?
- Do enewsletters build reader habits and new revenue?
- Can print still surprise and delight?
- Is creating great content really rocket science?
- How stupid is it not to have a mobile strategy?
- Will native save or kill your brand?
John Wilpers and Juan Señor, editors of the Innovation in Magazine Media 2015-2016 World Report said: “Use this book to help formulate your plan of action. Share the book with your teams. Dive deeply into the details of proven successes and apply the lessons.”
Blippar provides interactive content, polls, videos and charts to the book via the free Blippar app.
The digital edition is made available thanks to PressReader.
Order your copy now.
Subscribe to FIPP's FREE monthly Innovation newsletter.
The Innovation Report launched at the Digital Innovators' Summit in Berlin, Germany, which took place on 23-24 March 2015. Read reporting from all the sessions in the FIPP Industry News section.
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