Do not read this book unless you commit to changing your culture to embrace innovation. It will be a complete waste of time. So said the Innovation editors at the launch of FIPP's brand new 2015-2016 World Report at the Digital Innovators' Summit in Berlin.
Read more about the new report and how to get your copy below, and visit the FIPP Industry News section for more from other sessions at the DIS.
“Commit to becoming digital-first, to integrating your teams, to encouraging and rewarding innovative thinking”, urged John Wilpers and Juan Señor, editors of the sixth FIPP Innovation in Magazine Media World Report.
“Commit to collecting data and interpreting it and using it to help guide editorial and advertising decisions. Commit to empowering your staff to think innovatively, to take risks without fear of failure or retribution.”
Packed with proven successes, the Innovation in Magazine Media 2015-2016 World Report provides the knowledge and tools to help your business stay ahead of the curve.
Now in its sixth edition, the Innovation Report addresses today’s challenges from advertising to content, mobile, social and video to data and more.
- On mobile: “There are three primary motivations for publishers to adopt a mobile site: Revenue potential, fear of Google’s algorithm, and consumer perception.”
Fiona Salmon, publishing solutions director, Vibrant Media
- You are 475 times more likely to survive a plane crash than you are to click on a banner ad, according to research by advertising consultancy Solve Media
- On native advertising: “Like it or not, native advertising is here to stay – no longer reserved for digital natives and a few traditional outlets with an edgier digital presence.”
Joshua Benton, director, Nieman Journalism Lab
- On digital ad fraud: “These are not college kids moonlighting… or rebel techies… the bad actors are organised criminals.”
Interactive Advertising Bureau’s Online Traffic Fraud Guide
- On social media: “The important nuance is understanding the differences between and among the social media platforms, and then adjusting how you use them.”
Ken Doctor, media analyst
- Atlantic Media now runs 125 events a year, and has doubled revenues over the last four years to the point where events now account for 20 per cent of the company’s revenues.
- Imagination and creativity in print include unique delivery methods from Hearst’s free pop-up magazines, tying print to digital with Nivea’s pull-out radar wristband, many new Kickstarter magazine launches and Contigo magazine’s chip embedded ad for C&A to allow readers to like and outfit and show real-time results in the shopping mall.
- And once again, Innovation showcases some of the more offbeat including pages you could: read on banana skins; use to track the whereabouts of your child; get on restroom paper towels; use to pop-out two coffee cups complete with instant coffee grounds.
- Plus magazine media creating pop-up radio stations and pop-up stores selling goods recommended by their celebrity editors.
- Is the importance of mobile exaggerated?
- Is sharing all it’s cracked up to be?
- Do enewsletters build reader habits and new revenue?
- Can print still surprise and delight?
- Is creating great content really rocket science?
- How stupid is it not to have a mobile strategy?
- Will native save or kill your brand?
John Wilpers and Juan Señor, editors of the Innovation in Magazine Media 2015-2016 World Report said: “Use this book to help formulate your plan of action. Share the book with your teams. Dive deeply into the details of proven successes and apply the lessons.”
Blippar provides interactive content, polls, videos and charts to the book via the free Blippar app.
The digital edition is made available thanks to PressReader.
Order your copy now.
Subscribe to FIPP's FREE monthly Innovation newsletter.
The Innovation Report launched at the Digital Innovators' Summit in Berlin, Germany, which took place on 23-24 March 2015. Read reporting from all the sessions in the FIPP Industry News section.
More like this
Innovation at the fore of 2015 FIPP World Congress
The one innovation you cannot afford to postpone
How to tell if Google thinks your site is mobile-friendly
What are the nine types of digital ad fraud?
Download: Embracing short-form video sites Vine and Instagram
How Aller Media Finland unlocked the value of data-for-profit
In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.
19th Jun 2017
How Marie Claire is embracing a more diverse range of voices
Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...
21st Jun 2017
Nine steps to rapidly transform your legacy teams
No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers.
19th Jun 2017
Publishers on FB Instant Articles: like it, don’t like it, don’t know…
It might be bluntly stated but these days there are three types of digital publishers: those who love Facebook’s Instant Articles, those who don't, and those who simply have no idea. Whichever camp you fall into, it is dividing opinion in the digital publishing landscape despite coming with a warning: if you turn your back on the masses, they might just trample you to death.
16th Jun 2017
How Adweek is evolving to meet new audience demands
As specialist B2B brands go, Adweek has been a guiding light for decades. But as Jeff Litvack, Adweek’s chief operating officer, explains, thriving in an increasingly competitive space requires new tools and missions. We spoke to him ahead of the 41st FIPP World Congress in London from 9-11 October, where he will be a speaker.
19th Jun 2017