Read more about the new report and how to get your copy below, and visit the FIPP Industry News section for more from other sessions at the DIS.
“Commit to becoming digital-first, to integrating your teams, to encouraging and rewarding innovative thinking”, urged John Wilpers and Juan Señor, editors of the sixth FIPP Innovation in Magazine Media World Report.
“Commit to collecting data and interpreting it and using it to help guide editorial and advertising decisions. Commit to empowering your staff to think innovatively, to take risks without fear of failure or retribution.”
Packed with proven successes, the Innovation in Magazine Media 2015-2016 World Report provides the knowledge and tools to help your business stay ahead of the curve.
Now in its sixth edition, the Innovation Report addresses today’s challenges from advertising to content, mobile, social and video to data and more.
Fiona Salmon, publishing solutions director, Vibrant Media
Joshua Benton, director, Nieman Journalism Lab
Interactive Advertising Bureau’s Online Traffic Fraud Guide
Ken Doctor, media analyst
John Wilpers and Juan Señor, editors of the Innovation in Magazine Media 2015-2016 World Report said: “Use this book to help formulate your plan of action. Share the book with your teams. Dive deeply into the details of proven successes and apply the lessons.”
Blippar provides interactive content, polls, videos and charts to the book via the free Blippar app.
The digital edition is made available thanks to PressReader.
The Innovation Report launched at the Digital Innovators' Summit in Berlin, Germany, which took place on 23-24 March 2015. Read reporting from all the sessions in the FIPP Industry News section.
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Content is a collection of data, an array of information and a bundle of details. As such content is flexible, it does not care on which platform it’s published or when it’s shared across social media and certainly content does not prefer one reader over the other.15th Mar 2017 Opinion
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