Genius is alive and well in the halls and cubbies of the magazine media industry as offbeat creators prove with imagination, daring, and humour. Welcome to our annual celebration of genius, creativity, whimsy, and daring from the Innovation in Magazine Media 2016-2017 World Report.
Every year, we think the brilliance of the creative editors, advertisers, digital developers, and artists of years past cannot be topped. But every year, we’re surprised and delighted once again.
Download this chapter extract (free) from the 7th edition of FIPP's Innovation Report. The report takes a look at the ground-breaking, out-of-the-box, the downright offbeat and just plain useful thinking from the industry's greatest proven success stories.
This year, publishers, editors and advertisers delighted their readers with:
• A magazine to be read with your feet
• A magazine printed with ink made from HIV+ blood
• An advertisement allowing you to wipe lipstick off a model’s lips
• A cover with an HD video and soundtrack
• A magazine for adults to use to de-stress by colouring
• A page that changes when held up to a light source
• And the largest magazine in the world (3.055m in height and 2.35m)
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Chris Llewellyn's presentation slides for the 41st FIPP World Congress
Last week FIPP CEO and President Chris Llewellyn shared some of the background, planning and progress to date for the 41st FIPP World Congress with delegates at Digital Innovators’ Summit in Berlin. Here are his slides, slightly adapted, in downloadable format for you.
27th Mar 2017
Order your new Innovation in Media World Report now
27th Mar 2017
John Wilpers, senior director of Innovation Media Consulting
and author of the Innovation World Report, gave a whirlwind tour of the proven case studies from the hottest, most innovative magazine media initiatives today. And they're all exposed, in-depth, in the new Innovation book.
FIPP World Congress 2017 | Meet the speaker: Yulia Boyle, National Geographic
Yulia Boyle is senior vice president at National Geographic Partners’ International Media Group. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.
27th Mar 2017
FIPP Insight Awards 2017 call for entries
Have you got great research for the Insight Awards? FIPP will present its 8th Insight Awards at the FIPP World Congress in London, taking place 9-11 October 2017. The Awards will be for the best research studies published in 2016 or early 2017 that promote the use of magazine media as an advertising medium, anywhere in the world.
23rd Mar 2017