What you might have missed on FIPP.com this week

Growth was uppermost in the minds of FIPP.com users in the past week (10-17 April), with the post, asking the question, “What is growth hacking, can how can publishers learn from it” the most read on the site.

With only 13 fewer views, in second place, was Duncan Edwards’ column with the header, “In any language, editorial voice is everything.” 

Edwards, president and CEO of Hearst Magazines International, is one of several leading industry thought leaders contributing to FIPP.com on a monthly basis. Here are two of Duncan’s previous contributions in case you missed it:

• The global magazine media industry needs to change the way they speak about their audience
• On Hearst’s digital strategy

Check out FIPP.com regularly for more from Duncan and our other contributors, subscribe to our newsletters to make sure you don’t miss a thing and follow our social media channels, including Twitter, LinkedIn, Facebook, Instagram and more (see this page above for all our channels).

Third most read the past week was an article by comScore’s VP of media sales Mike Shaw on “what programmatic means for publishers”.

Fourth was the first in a new series of “FIPP meets” features, where we profile FIPP members from around the world. Matt Bellotti is Mongoose Publishing in Malaysia’s chief content officer. Read his story here.

Fifth was the news about Condé Nast opening a fashion school in Shanghai, China. Read it here.

Shared directly from FIPP.com

The five most shared pieces, directly via the social media share icons on each article page, were:

• The growth hacking piece, also above
• The Matt Bellotti feature, also above
• The comScore piece, also above
• PressReader’s chief content officer Nikolay Malyarov’s piece headlined, “To app, or not to app”
• Five tips for newsletter success, by IMC’s John Wilpers, editor of FIPP’s Innovation World Report and contributor to our monthly Innovation newsletter

FIPP services and resources

Stepping a way from news, features and opinion, there is still much interest in FIPP’s newly launched Innovation in Magazine Media 2015/16 World Report. Taking in context of all the pages on FIPP.com accessed in the past week, it was second on the full list of pages accessed this week. This is followed by interest in FIPP and other events, available from FIPP.com/events. The most downloaded brochure was for FIPP’s Executive Programme for Innovation and Change, with Oxford University’s Saïd Business School. It is available here.

This week’s round up was compiled by FIPP’s Cobus Heyl.