Consumer demand for magazine media is growing, writes Guy Consterdine, FIPP research consultant. While much of the commentary in recent years has been about falling print circulations for many magazines, consumers have been gravitating towards the digital platforms to an extent which frequently offsets any print losses. Read more
According to a new report by MediaFinder, an online periodicals database firm, 31 new b-to-b titles launched during the first nine months of 2014 and 16 closed, for a net gain of 15 titles. That compares with 17 new titles in the first nine months of 2013 and 11 closures, for a net gain in the first nine months of 2013 of 6 titles. Read more
Press sales, both magazines and newspapers, are coming under increasing pressure around the globe writes Jim Bilton, managing director of Wessenden Marketing, the marketing consultancy behind the new...
How can media firms strategise, plan budgets, and decide where to allocate their resources effectively? asks Magda Abu-Fadil, director of Media Unlimited in Lebanon, writing in the Huffington Post.