Guy Consterdine, FIPP’s research consultant, finds that the way consumers use magazine media, and the effectiveness of the advertising, are much the same the world over, which means that countries with a shortage of research may legitimately quote studies from other countries when making the case for magazine media. Examples from Brazil's Ipsos and Abril, plus Chile's ANP illustrate the point. Read more
The digital environment is causing significant changes to existing relationships between brands and audiences according to a study by Ipsos in Brazil. The Digital Magazine Metrics Project was conducted in partnership with magazine publisher Brazil and the CESAR institute (Recife Center for Advanced Studies). Read more
Engaging Readers: magazine advertising effectiveness in the Chilean media market, was designed at the University of the Andes in Santiago, in collaboration with the Asociación Nacional de la Prensa...
Kantar Media reports large, midsize advertisers spent 3.3 per cent more year over year and a 6.6 per cent decline from smaller advertisers.
FIPP’s new Innovation Forum takes place on 26-27 June 2014 in London. With innovation at the heart of the programme, you will find insight, ideas and inspiration to drive your businesses forward. Read more
The programme for FIPP’s Research Forum includes speakers from G+J, Hubert Burda, IPC, GfK MRI, PricewaterhouseCoopers, Magazines Canada, Meredith, Pacific Magazines, PPA, ARI and The Nielsen... Read more