Get magazine media on the radar of everyone responsible for a brand, advertiser or agency, now!! No time to lose. Give it your best effort, dig up all your secret weapons and put the message out there. This is the message from Esther Braspenning, chairman of the FIPP Research Committee and media knowledge manager of The Ppress, the Belgian magazine association. Read more
A study commissioned by Le Syndicat de la Presse Sociale (SPS) and handled by the French research group Seprem, confirms that print is used by the majority (59 percent) of the French when the content...
A study from media planning consultancy, agiplan, in association with BiTS University in Germany investigated how and where decision-makers get their information.
Have you launched a successful innovation that you’d like the world to know about? Have you created something that has transformed a publication, an ad campaign, a circulation-boosting effort, a... Read more