FIPP Insider Baltics
FIPP Insider events are programmes designed to facilitate knowledge sharing and networking opportunities within and between national media markets around the world. Local and international speakers come along to share their knowledge and encourage discussions on topics relevant to the industry, such as digital transformation, subscription growth, and media innovation.
For the first time, FIPP is bringing the Insider event to the capital of Latvia, Riga. As the largest metropolis in the Baltics, Riga has established itself as a vibrant hub for media tech and creative entrepreneurship. In a market where magazine brands enjoy a high level of public trust and remain a central pillar of the cultural conversation, this event offers a unique platform to explore the future of the magazine media industry.
How can print media cut through the digital noise to capture true audience attention and drive business growth? What is the role of advertising in the development of print media, and how can publishers work hand-in-hand with advertisers to support each other in reaching their goals? Join us for an exclusive industry seminar, FIPP Insider Baltics: The Value of Print, where publishers, marketing agencies, and print professionals will discover the unmistakable, high-value impact of the physical page.
Topics
- Why print advertising holds a distinct advantage over digital, and how publishers can integrate it into innovative business models to turn current industry challenges into compelling growth opportunities.
- How different demographics perceive color, and how you can use this psychology to elevate your visual communication.
- What makes a magazine cover truly unforgettable, and how strategic design can completely shift reader perception.
Join us to unlock fresh inspiration, gain actionable strategies, and transform today’s industry challenges into your next competitive advantage!
FIPP & WAN-IFRA Members: use code PGM511-FIPP for your free ticket.
Speakers
Maria Dabelsteen Jensen; Aller Media, Denmark
Against the Trend: Why We Bet on Print – and Won
Jurgis Skilters; University of Latvia
Mappings between colors and emotions
Lulu Skantze; Storytime magazine, the Netherlands
Content in Motion: Turning Magazines into Scalable Global Assets
Andy Cowles; Front cover designer, UK
How your front cover sells subscriptions
Amanda Wigginton; PPA Magnetic, UK
Context, Community, and Conversion: redefining print for today
Kristina Papule; National Library of Latvia, Latvia
Demand It Everywhere! Advertising in Latvian Newspapers from the 19th Century to the Present Day
Alastair Lewis, FIPP – WAN-IFRA, UK
International magazine trends and lessons from the FIPP World Congress
Location
Klīversala restaurant, National Library of Latvia. Mūkusalas str. 3, Riga. (Google link)
Agenda
09:00 – 09:30: Welcome coffee & registration
09:30 – 12:30: Morning session – Presentations by Kristina Papule, Alastair Lewis, Jurgis Skilters, Lulu Skantze.
12:30 – 13:30: Lunch break
13:30 – 16:30: Afternoon session – Panel discussion and Presentations by Andy Cowles, Amanda Wigginton, Maria Dabelsteen Jensen.
16:30 – 18:00: Networking reception and Excursion around the National Library of Latvia.
FIPP & WAN-IFRA Members: use code PGM511-FIPP for your free ticket.
🎧 The event is in the Latvian and English languages. Real-time multilingual AI translation (including languages other than Latvian and English) will be available at the event via live captioning and voice-to-voice translation. If you prefer to use voice translation, please bring your earphones with you to the event.
📸 By attending the event, you agree that photography and filming may take place during the event, and that the resulting materials may be used for Poligrāfijas grupa Mūkusala and FIPP publicity purposes on social media and their websites.
If you have any questions, please get in touch: pgm@pgm.lv or fippevents@wan-ifra.org
