4 milestones from the digital world in 2014, and all rising in 2015

We Are Social’s new Digital, Social and Mobile in 2015 report shows 2014 was a landmark year for growth across all things digital. And the report suggests this growth shows no signs of slowing anytime soon. 

The milestones achieved in 2014 include:

  • Worldwide social media users exceeded 2 billion back in August
  • Worldwide penetration of mobile phones passed 50% in September
  • The number of global internet users passed 3 billion in early November
  • The number of active mobile connections surpassed the total world population in December

Globally this is the digital picture:

  • Worldwide: 3.010bn internet users; 2.078bn social users; 1.685bn mobile connections
  • In Europe: 584m internet users; 387m social users; 1.1bn mobile connections
  • In Asia Pacific: 1,407m internet users; 1,065 social users; 879m mobile connections
  • In China: 642mm internet users; 629m social users; 506m mobile connections

Other headlines from the report:

  • The average user spends 2.4 hours on social each day, but that varies around the world
  • Mobiles account for almost one-third of global web traffic, and their share is rising fast
  • 51% of the world’s population now has a mobile phone
  • Almost half of the world’s internet users live in Asia-Pacific, and that share is increasing
  • 42% of the world’s population now uses the internet – up from 35% from last year
  • The average user spends around 4 hours and 25 minutes using the net each day

We Are Social’s Report covers more than 240 countries around the world and profiling of 30 of the world’s biggest economies in detail. 

Go to wearesocial.sg for the full report including free download

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